How Gen AI will impact advertising industry?

How Gen AI will impact advertising industry?

In 2021, BMW started a new trend by advertising their 8 Series Gran Coupe with AI-generated visuals or digital art. Is this trend gaining traction?

AI-generated images have become a part of many areas of life, including advertising. From the use of AI-generated content in social media ads to PR experts optimizing digital art to meet business goals, AI images are set to play a long-term strategic role.

BMW's launch of AI-generated art showcases a groundbreaking mix of technology, creativity, and automotive skill. The Gran Coupe digital art was created using a large dataset of 50,000 artworks from nine centuries of art history and modern expression. Experts believe this marks the beginning of a new era in advertising.

How are AI-generated images reshaping the advertising industry?

While AI generated images may appear controversial at first glance, there is no denying that this technology is opening up intriguing new prospects for advertisers.

Early trials reveal that AI can rapidly generate vast amounts of high-quality visual concepts that would not have been possible with traditional creative development.

This enables brand marketers to conduct more agile and data-driven experiments. AI helps to create highly personalized adverts for a variety of customer categories by automatically producing visuals based on their interests, locations, purchase histories and other criteria.

The capacity to test hundreds of variants at minimal cost allows for unprecedented optimization of creative assets. Big brands doing e-commerce or SaaS business can quickly pick attention in the market due to such advertising scale.

On the technical front, AI image generators continue to improve realism and variety. Stable diffusion techniques allow objects to be easily integrated into realistic backdrops and poses. This improves the mockup and 360-degree modeling processes while also introducing additional options such as AR/VR integrations.

AI generated images are a great success for brands

Over the last few years, there has been an increase in the number of tech businesses using computer-generated graphics to transform anything from social media advertising campaigns to product debuts.

By using AI-generated images, businesses also benefit greatly from lower costs and faster turnaround times. AI-generated content and images also tend to improve KPIs such as CTR, MRR and traffic, which are critical for businesses.

Whereas traditional photography and graphic design needed large expenditures and lengthy stages of development, AI accelerates collaborations and reduces time to market. Emerging brands and startups, in particular, can now compete on a creative level with established companies.

The significant investments by key technology platforms like Amazon and Meta in AI-powered creative solutions indicate that computer-generated imagery will surely define the future of digital advertising.

  • Amazon, for example, just introduced a new ad type that allows advertisers to upload products, after which their AI technology generates marketing pictures and videos for the retail giant's website and app. This has proven extremely beneficial to merchants by making strong graphics affordable for all budgets.

  • Meta (previously Facebook) has also created advanced AI algorithms for optimizing ad creatives on their platforms. Meta may now recommend simple modifications to visuals, language, or targeting that, according to tests, can drastically increase conversion rates.

Other leaders in this new wave of AI-powered imagery are companies like Hostinger, Canva, GuideJar and Pictory. Customers and sales for these brands have increased dramatically as a result.

Experts feel that the drive to employ AI-driven imagery in marketing, sales, corporate and other endeavors has grown exponentially.

The main motto is to make creative stands with AI and help products get attention and reach their natural customers with little hassle.

Also Read: 5 AI-based image generators you should know

Google’s innovation further pushes safe AI generated images for advertising

Google's SynthID tool is a significant development in the advertising sector. As the use of AI-generated images grows, being able to properly detect synthetic content becomes necessary.

SynthID works by automatically adding a visible watermark to images made with specific AI generators. This clearly indicates to viewers that the content was not created by a human.

For advertising and brands, this watermarking feature reduces the risk of deepfakes and changing people's appearances without their consent. It promotes trust in their creative assets and protects the reputations of those featured.

Also Read: How do AI image generators work?

AI-generated images: What do advertisers need to take care of?

If AI-generated imagery has to be impressive for quality advertising, advertisers need to be aware of the "AI aesthetic" and take steps to mitigate it. This may involve techniques like:

  • Post-processing AI-generated images with editing software to add texture and natural details.

  • Fine-tuning AI models with datasets that better represent the desired visual style.

  • Maintaining human involvement in the creative process to ensure quality control.

The optimistic future of advertising with AI-generated images

AI-generated images have the potential to completely revolutionize commercial advertising. Marketers will be able to use large neural networks to optimize their advertisements in whole new ways.

AI can also immediately refresh assets to reflect current events or hot topics. This rapid testing and learning will significantly increase creative relevance beyond what is currently feasible.

There'll be a rise in dynamic, programmatic creatives that alter automatically based on user behavior and feedback. For example, an ad containing AI-generated photos could appear entirely different depending on whether a buyer is new or old, committed customer.

Overall, AI-generated graphics personalize the creative experience while also improving overall performance through precise segmentation and targeted marketing. AI-generated animated visuals can also be utilized in storytelling, such as videos, to provide entertainment value.

AI-powered images and visualization are here to stay for a long time. It is up to the businesses to determine how they wish to attain success or transform their advertising campaigns using it. Its influence is already significant and customers appear to have acclimated to it.

If you want to add something interesting, reach us at Wiseland Inc.

AI Authority is a blog from the house Wiseland Inc. focusing on the latest developments in artificial intelligence and machine learning!

Additional References

Evolution of AI-generated images in advertising

Rise of AI imagery in the advertising sector

The pros and cons of AI-based images in advertising

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